The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Por: Ries, Al
Colaborador(es): Ries, LauraTipo de material: 
TextoEditor: New York : HarperBusiness, c1998Edición: 1a edDescripción: viii, 182 páginas. : ilustraciones. ; 22 cmISBN: 0887309372; 9780887309373Otro título: Twenty-two immutable laws of brandingTema(s): Marcas de fábrica | Mercado | MercadeoClasificación CDD: 658.8 Reseña: "Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--BOOK JACKET.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
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Libros
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PANAMÁ | Colección General | 658.8 R445 (Navegar estantería) | e. 1 | Disponible | 001992 |
Incluye index.
"Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--BOOK JACKET.
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